Google Ads That Bring Ready-To-Buy Customers, Not Just Clicks
Search, display and remarketing campaigns built around conversions and ROI — every rupee tracked, every campaign optimized weekly.
What’s Included In Every Campaign
Running ads is easy. Running ads that make you money back takes tracking, testing and weekly attention — that’s what we handle.
Search Campaigns
Target customers actively searching for what you sell, right when they’re ready to buy.
Remarketing
Bring back visitors who didn’t convert the first time with targeted follow-up ads.
Landing Pages Built To Convert
Dedicated, fast-loading landing pages designed specifically for your ad campaigns — not just your homepage.
Conversion & Call Tracking
Know exactly which keyword, ad and campaign brought each lead or sale.
Weekly Optimization
Bids, keywords and budgets adjusted weekly based on real performance data, not left on autopilot.
Transparent Reporting
See exactly where your ad budget goes and what it brings back — no black-box reporting.
Most Wasted Ad Budget Comes From Campaigns Nobody Is Watching
Google Ads punishes accounts that are set up once and left alone. Costs creep up, irrelevant clicks eat your budget, and conversion tracking quietly breaks without anyone noticing for months.
We check every active campaign weekly — not monthly, not “when we get to it.” Keywords that aren’t converting get paused, budgets shift toward what’s working, and you get a plain-language report showing exactly what your money did.
For local businesses and eCommerce brands, that weekly attention is usually the difference between ads that lose money and ads that become your best lead source. Campaigns are built and audited using Google Ads’ own best practices, not third-party guesswork.
How We Run Your Campaigns
Setup & Tracking
Conversion tracking and call tracking configured correctly from day one.
Campaign Launch
Search, display or remarketing campaigns built around your actual goals.
Weekly Optimization
Bids, keywords and budgets adjusted every week based on real data.
Scale What Works
Budget shifted toward the campaigns and keywords actually bringing leads.
Is Google Ads Right For You?
A good fit if you…
- sell something people actively search for (a treatment, a repair, a product, a course)
- can clearly measure a lead: a call, a form, a WhatsApp message, a booking or a sale
- need enquiries now while SEO is still building
- have a landing page (or will let us build one) that matches what the ad promises
Probably not the right fit if…
- your product is so new that nobody searches for it yet. Social and Meta ads usually work better
- the monthly ad budget is too small to collect useful data in your market
- nobody can answer calls or messages quickly. Paid leads go cold fast
What Google Ads Management Includes
| Area | What we do |
|---|---|
| Account audit | For existing accounts: wasted spend, search terms, tracking and structure reviewed before we change anything |
| Conversion tracking | Google tag and GA4 set up so calls, form submissions, WhatsApp clicks and purchases are counted correctly. Page views are never counted as leads |
| Campaign structure | Campaigns and ad groups built around your services and locations, with budgets on what actually earns money |
| Keywords and negatives | Keyword research and match types, plus a negative keyword list that blocks irrelevant searches such as jobs, free or DIY |
| Ads and assets | Responsive search ads, sitelinks, callouts, call and location assets, all tested and rotated |
| Landing pages | Recommendations for your existing pages, or a dedicated landing page built for the campaign |
| Weekly optimisation | Search terms, bids, budgets and ad tests reviewed every week |
| Reporting | Spend, leads, cost per lead and what changed, each month in plain language |
The account stays in your name. We work through manager access, and you can see everything we do.
How Google Ads Costs Work
There are always two separate costs:
- Ad spend is paid directly from your card to Google. We never hold your ad money.
- Management fee is our fee for setup, optimisation and reporting. It depends on the number of campaigns and locations, the campaign types (Search, Performance Max, Shopping, YouTube) and whether landing pages need to be built.
For local businesses in India, a workable starting ad budget is often ₹15,000–₹25,000 a month. Competitive markets in Canada and the USA usually need more. We recommend a budget after looking at real cost-per-click data for your keywords. Our Google Ads guide for small businesses explains how to work out a starting budget.
Mistakes We Fix In Most Accounts We Audit
- Broad match with no negative keywords, so the budget goes on searches that were never going to buy.
- Search campaigns with the Display Network switched on, which mixes cheap, low-intent banner clicks into search results.
- Conversion tracking that counts the wrong thing, such as page views or duplicate form fires, so the reports look better than reality.
- Every ad sent to the homepage instead of a page that matches the search.
- Auto-applied recommendations left on, letting the account change keywords and budgets without anyone reviewing them.
- Location targeting set to “interest in” instead of “presence”, showing ads to people outside your service area.
If you already run ads, we can audit the account first and show you what we would change before you commit to anything.
What To Expect In The First Two Months
| When | What happens |
|---|---|
| Week 1 | Tracking checked or set up, campaigns and landing pages built, ads submitted for review |
| Weeks 2–3 | Learning phase: data collected, irrelevant search terms blocked daily, early bid changes |
| Weeks 4–6 | Lead flow usually becomes steadier as budget moves to what converts |
| Month 2+ | Scale the winning campaigns, test new ad copy and landing pages, add remarketing |
Websites Delivered
Dentist Websites
eCommerce Stores
Google Rankings
Frequently Asked Questions
How much budget do I need to start with Google Ads?
How soon will I see leads from Google Ads?
Do you manage the ad budget or just the campaigns?
What’s the difference between Google Ads and SEO?
Do you manage Google Ads for India, Canada and USA businesses?
What is a good ROI for Google Ads?
Do you also run Meta/Facebook ads alongside Google Ads?
Who owns the Google Ads account?
Can you take over an account someone else set up?
Should I use Performance Max or Search campaigns?
Ready For Ads That Actually Pay For Themselves?
Get a free review of your market and a realistic budget recommendation — no pressure, no obligation.
Get a Google Ads Consultation →